SmartBakes - branding and website

SmartBakes is a new company that lovingly create gorgeous traditional cupcakes, mini cupcakes, giant cupcakes, wedding cupcakes, cake pops, whoopie pies and their speciality - photo cupcakes that display your own message, logo or picture.

Ideographic were approached by SmartBakes with the simple brief of making them stand out from the crowd. This was achieved with a strong, clear visual identity across all their marketing material including a stationery pack, website and car graphics.

We also commissioned a photoshoot of gorgeous imagery to show off their mouth watering cakes and is a great example of how strong pictures can create impact in a competitive market place.

Services Used

• Branding
• Digital
• Print